Modem Media and PacificNet Form Strategic Alliance to Provide Integrated Marketing, Data Mining, and CRM Solutions for the Greater China Market

HONG KONG, June 10 /PRNewswire Asia/ -- Modem Media (Nasdaq: MMPT) and PacificNet Solutions Ltd, a subsidiary of PacificNet Inc. (Nasdaq: PACT) with regional operations based in Hong Kong, today announced a strategic alliance to tap the growth in digital and database marketing technologies. The alliance brings together a range of marketing services and platform technologies for the property, financial services and travel and hospitality industries.

Brett King, Regional Director of Modem Media's Asian operation, said "this deal brings together two complementary organizations with a combined platform that is unmatched in the regional market. Together Modem Media and PacificNet will be able to offer the China market a superior combination of digital marketing services and platform technologies." The combined technology platform includes components such as a Content Management Toolset, Customer Relationship Management, Data-Mining and Segmentation, and a multi-channel Marketing Engine supporting e-mail, SMS and other digital mediums.

Tony Tong, Chairman & CEO of PacificNet Inc., stated, "We believe that the combined resources, technologies, and sales channels of PacificNet and Modem Media will create strong synergy and a dynamic presence in the rapidly growing Integrated Marketing, Data Mining, and Customer Relationship Management markets in Asia. We look forward to working with Modem Media closely in expanding our integrated marketing and CRM solutions to PacificNet's targeted markets in Asia in the telecom, CRM call center, and travel industries."

Desmond Ng, CEO of PacificNet Solutions Ltd, said "The greatest advantage this alliance creates is the ability to leverage off tried and tested technology already installed throughout our combined client base such as Hong Kong Tourism Board, Shangri-La Hotels, CSL, Swire Group, Chinachem Ltd, Chevalier, Sony and others. By combining our toolsets and talents, we will offer a stronger and broader joint solution to our clients while lowering the overall delivery costs."

The alliance team is already seeing demand for the newly released toolset, especially in the mushrooming mainland market. King says, "What we used to see were clients focused on technology or marketing because they believed traditionally that these two functions were separate. We are helping our clients to deliver measurable, high-performance marketing campaigns at a fraction of their usual cost. Now we see our clients are shifting budgets away from traditional media, to the web, e-mail and SMS. The advantages are just too compelling to ignore."

About Modem Media
Founded in 1987, Modem Media, Inc. (Nasdaq: MMPT) (http://www.modemmedia.com ) is an interactive marketing strategy and services firm recognized for the innovation and effectiveness of its work in digital channels. Modem Media helps world class companies realize greater value from their customers by increasing sales and reducing costs across their communications, selling and service activities. The Company builds value for global businesses including Cathay Pacific, Delta Air Lines, General Motors, HSBC, Eastman Kodak, Kraft, Michelin, and Prudential. Modem Media's success is rooted in the integration of customer-driven marketing strategies, award-winning creative solutions, and advanced marketing technologies. Headquartered in Norwalk, CT, the Company maintains offices in San Francisco, Toronto, London, Munich, Hong Kong and Sao Paulo.

About PacificNet
PacificNet Inc. (Nasdaq: PACT)(http://www.PacificNet.com ), through its subsidiaries, provides systems integration, network communications, information technology solutions, and invests in communication technologies in Asia. The company grows by acquiring and managing growing technology and communications businesses with established products and customers in Asia. PacificNet Solutions Ltd. (http://www.PacSo.com ) is a subsidiary of PacificNet Inc. with operations in Hong Kong, China, and Malaysia. PacificNet Solutions is a leading provider of systems integration and IT solutions with clients including Hong Kong Tourism Board, Shangri-La Hotels, CSL, Swire Group, Chinachem Ltd, Chevalier, Sony, and others.

This news release contains forward-looking statements. Actual results may differ materially from any forward-looking statements contained in this news release.

SOURCE Modem Media and PacificNet Inc.

/CONTACT: Sally Price, Vice-President, Corp. Marketing & Strategy of Modem Media Ltd, +1-203-299-7448, or sprice@modemmedia.com, or Helena Choe, Marketing Manager of Modem Media (Hong Kong) Ltd, +852-2923-5785, or hchoe@modemmedia.com.hk; or May Yang, Director of PR/IR, PacificNet Inc., +852-2876-2950, or ir@pacificnet.com/